Every view, click and purchase updates a behavioural profile — category, brand and product affinities with time decay — that feeds personalized boosts directly into search ranking, per collection.
Category, brand and product affinities accrue automatically as a visitor searches and clicks.
Choose which surfaces — search, autocomplete, recommendations — use personalization, and how strongly.
Every subsequent request for that visitor is boosted by their own profile — no retraining, no batch job.
Category, brand and product affinities score higher for recent activity and fade over a configurable half-life.
Segments like "high value" or "bargain hunter" derive from behaviour — no manual audience building.
An anonymous visitor's history carries over the moment they sign in, so personalization never resets at login.
Preview the boosts a profile would apply, side by side with the unpersonalized result, before turning it on for everyone.
Turn personalization on per collection, tune its strength, choose which surfaces it applies to (search, autocomplete, recommendations), and delete a visitor's profile data on request from the console — personalization that respects the visitor it's built from.
?q=jacket
&x_user_id=user_8f21
&x_personalization_strength=0.6
// -> ranking boosted toward this visitor's brand and category affinitiesExplore more
The best way to evaluate a search platform isn't reading one more comparison table.
Only then make the decision.